DO La Mancha wines complete their Asia overseas promotion seminars

PART OF THE EU-FUNDED EUROPEAN WINE AMBASSADORS PROGRAMME AIMED AT PROMOTING QUALITY WINES TO ASIAN PROFESSIONAL AUDIENCES

Taipei (Taiwan) was the last stop on the intense tour of Asian seminars held by La Mancha Designation of Origin in May this year. The seminars were part of the EU-funded European Wine Ambassadors programme, which provides training and guidance for Asian professional audiences (importers, distributors, media, etc.) in partnership with Wines of Greece and the Union of Veneto DOC and DOCG Wines (UVIVE).

Seminarios en European Wine AmbassadorsEvents were also held along similar lines in previous cities on the tour. In Busan (South Korea) and in Singapore, two one-hour seminars were held and attended by around fifty professional delegates.

Growth opportunity

The intention of this Asian market promotion is to open up the market in third countries as an alternative to declining demand across the Chinese market. This view was also shared by the sommeliers who gave presentations at the different seminars. In Taiwan or South Korea, gastronomic tradition can be a good partner for La Mancha wines, whilst in Singapore, ‘master of wine’ expert Annette Scarfe highlighted the potential of the country’s market as part of an economically stable society in which there is a lively interest in consuming wine.

Participating wineries

 A total of around 18 wines from the various participating wineries were tasted at the seminars:

1. Pingorote Sauvignon Blanc 2023 (Bodegas Latúe)
2. Marqués de Castilla Rosado 2023 (Bodegas Cristo de la Vega)
3. Canforrales Clásico 2023 (Bodegas Campos Reales)
4. Flor de Allozo 2022 (Bodegas Centro Españolas)
5. Sandogal Selección Tempranillo 2021 (Coop. Ntra. Sra. de Manhavacas)
6. Estola Gran Reserva 2016 (Bodegas Ayuso)
7. Añil Macabeo-Chardonnay 2023 (Vinícola de Tomelloso)
8. Ojos del Guadiana Chardonnay 2023 (Bodegas El Progreso)
9. Isla Oro Cabernet Sauvignon 2022 (Bodegas Isla)
10. Torre de Rejas Tempranillo 2022 (Bodegas Isidro Milagro)
11. Castillo de Aresan Terruño 2019 (Bodegas Castillo de Aresan)
12. Viña Lobón Crianza 2019 (Félix Solís)
13. Añil Macabeo-Chardonnay 2023 (Vinícola de Tomelloso)
14. Ojos del Guadiana Chardonnay 2023 (Bodegas El Progreso)
15. Isla Oro Cabernet Sauvignon 2022 (Bodegas Isla)
16. Torre de Rejas Tempranillo 2022 (Bodegas Isidro Milagro)
17. Castillo de Aresan Terruño 2019 (Bodegas Castillo de Aresan)
18. Viña Lobón Crianza 2019 (Félix Solís)