FROM 12 TO 14 APRIL, THE REGULATORY BOARD TOOK PART IN THE CHINA FOOD & DRINKS FAIR IN CHENGDU ACCOMPANIED BY A NUMBER OF LA MANCHA WINERIES.
Four years later, following the pandemic, the 108th China Food & Drinks Fair, the Asian giant’s biggest agrifood sector trade fair, is lifting restrictions to allow the presence of overseas delegates and promotional stands for wineries from all over the world. La Mancha Designation of Origin has not wanted to miss this opportunity of returning to the country of the Great Wall, a market that despite significant decline in 2022, remains the leading non-EU customer for La Mancha wines, with 2,523,401 bottles (0.75 cl).
The so-called CFDF fair, China Food & Drinks Fair, has earned itself a reputation since 1955 as one of China’s leading agrifood fairs. The fair’s wine section is particularly important because of Chengdu’s prime location as an entry point for this product in the central and western regions of the country, which are also showing a greater interest in the consumption of wine in China.
Luis Martínez, Head of the International Department at La Mancha Designation of Origin, highlights that Chengdu, capital of Sichuan province and a centre for Giant Panda conservation and protection, is also the cradle of traditional Chinese cuisine, which is “very distinctive for its spiciness and very well suited to consuming wine”.
Own stand with a number of La Mancha wineries
As in previous editions, the Regulatory Board is repeating attendance with its own information stand (96 m2) and will be accompanied by around eleven wineries from the La Mancha Designation of Origin:
- Bodega El Vínculo
- Bodegas Parra Jiménez
- Bodega Almazara Virgen de las Viñas
- Bodegas Ayuso
- Bodegas Campos Reales
- Bodegas Lozano
- Bodegas Verdúguez
- Bodegas El Progreso
- Vinos y Bodegas
- Bodegas Centro Españolas
- Vinícola de Castilla
This is the eighth year that wineries have travelled to take part and the first in the post-COVID era in China.
