The Regulatory Board closes its 2019 international promotion campaign with visits to Hong Kong, Vietnam and Taiwan
Although the Chinese giant is already a well-established sales location (leading DO La Mancha wine imports), the Regulatory Board wants to strengthen its presence in the Asia region.
To do this, it plans to round off this year’s international promotion campaign with presentations in Vietnam, Hong Kong and Taiwan, three potential growth markets for La Mancha wineries.
A packed Asian tour
The trip is due to start at the end of this month (on 28 October) in the bustling Special Administrative Region of Hong Kong, the gateway for trading and distributing wine in the country of the Great Wall.
From there, wineries will travel (on 30 October) to Ho Chi Minh City, the largest city in Vietnam. Now recovered from its civil war, Vietnam is the world’s biggest rice exporter. Within its particular context of economy in transition towards the free market, the country is seen as an interesting place for La Mancha wineries to sound out for future trade deals in the medium and long term.
This is the first time La Mancha wines have visited Vietnam on an overseas promotion trip.
The tour ends with a visit (on 1 November) to Taipei, the capital of Taiwan, a country that with 30,973 bottles (0.75 cl) continues to be a trading opportunity for wine sales.
Road shows and seminars
In all three Asian cities, the plan is to repeat the formula of seminars introducing La Mancha Designation of Origin, followed by a showroom where the nine wineries can present their wines to the professional delegates taking part.
Wineries taking part in the trip are: