The Regulatory Board is very happy with its participation in the trade fair held recently in the French capital
From 11 to 13 February DO La Mancha wines were promoted at Wine Paris, an event created from the fusion of Vinisud and ViniVision Paris, placing it as the sector’s leading commercial event in Europe.
A windmill, the hallmark of La Mancha, was the most prominent feature on the newly modified stand used for the first time at Wine Paris. This was a world class event that the Regulatory Board did not want to miss. The Board attended with its own space, in which a number of Designation of Origin wineries took part with a gallery of wines.
As La Mancha Designation of Origin President Carlos David Bonilla highlighted, “some 20 wineries from La Mancha made their wines available to visitors in the free tasting area, where they were able to taste around 62 labels of all kinds”.
The reception was positive, in the view of representatives from the Regulatory Board who attended Wine Paris, where practically the entire world wine industry gathers.
In fact, the profile of visitors making enquiries at the La Mancha Designation of Origin stand at Wine Paris was extremely varied.
From major importers from locations across the world through to end consumers and related professionals from other European countries all expressed interest in La Mancha wines, highlighting their powerful fruitiness, the distinctive identity of native varieties such as white Airén and red Tempranillo, as well as the successful adaptation of foreign varieties, precisely from France. Tasters were interested in the excellent response in warmer climes such as La Mancha of varieties like Chardonnay, Sauvignon Blanc, Cabernet Sauvignon and Syrah.
Wine Paris, a launch pad
According to Bonilla, this first event in Paris is just the start of an intense calendar of promotional events abroad in this first semester of 2019.
“From Wine Paris, we’ll go on to Mexico, Prowein in Germany, and then to the Asian market, for example Japan or China. We want to continue backing promotion abroad by accompanying our wineries to other countries, as we believe this is very important”.