Red Wine from La Mancha in the ancient disctrict of Tokio

The Regulatory Board will be taking part in the leading food and drink trade fair to strengthen its promotion in Japan.


With more than a million bottles imported in 2018, a figure exceeded only by China,  the land of the rising sun continues to be a priority market for overseas promotional actions in the Asia region.

The Regulatory Board’s attendance at Foodex Japan from 10 to 13 March strengthens the gradual increase in take-up of DO La Mancha wines in one of the up and coming countries in terms of worldwide wine consumption. The outlook is looking even better since the Free Trade Agreement signed by Japan and the EU came into force.

The entry in FOODEX Japan 2018
The entry in FOODEX Japan 2018

Already, back in 2019, Japan was the setting for an Asia region tour, which was followed a few months later by an inverse trade mission by Japanese professionals to La Mancha during the grape harvest.

The cultural links between Japan and La Mancha run deep due to the influence and popularity of Cervantes’ writing in Japanese culture.

Our own stand at Foodex Japan

This is the leading trade fair in the country’s food and drink sector and the event is expected to attract around 2,900 exhibitors (172 of whom are Spanish) plus 80,000 professional visitors across 11 exhibition pavilions.

Wine tasting during the last Foodex Japan in 2018
Tasting of La Mancha wines during the last Foodex Japan in 2018

For the third time, La Mancha Designation of Origin will be part of the Spain pavilion, with an information stand that includes a commercial meetings area as well as a tasting area with 14 wines.

Wineries taking part in Foodex Japan

A total of nine wineries will be taking part in the trip coordinated by the Regulatory Board:

A seminar featuring seven wines from participating wineries will be held for professional delegates.


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